Information Technology for Managers

 Big data gets personal: Behavioral Targeting Q1: Why is behavioral tracking such an important ethical dilemma today? Identify the stakeholders and interest groups in favor of and opposed to behavioral tracking.   Answer: The technology advancement can be double-edged sword. It brings benefits and opportunities to some of the users but it also bringing troubles to some of the users. The web has created new opportunities and challenges regarding privacy issues. Stakeholders in favor of behavioral tracking include: - Advertisers and marketers - Individual Web Sites and companies whose business is identifying and tracking the internet users and preferences in order to provide higher quality service, e.g. Google, Facebook and so on. - Law enforcement agencies Stakeholders opposed to behavioral tracking include:   - Privacy groups who is trying to enforce expectations of not having unwarranted intrusions into personal lives - Users who valued priva...

Monitoring in the Workplace Q1: How does information technology affect socioeconomic disparities? Explain your answer. Answer: Information technology has brought huge impact on the socioeconomic disparities in the early days. The technology analysts and sociologists stated there is a term called “digital divide”, where the wealthier and more educated people were be most likely be able to take the advantage of the newer technologies than the people from less-developed or less-fortunate socioeconomic groups. The digital divide phenomenon has been decreased along the years as the internet access, personal computers and the smart phones have become cheaper compared to the early days. People nowadays has adapted to the information technology and has become more rely on the electrical devices no matter they are from developed countries or less-developed countries, for instances, smart phones. As well, by using internet and the electrical devices, people can get the same inform...

PPT: Identifying Market Niches in the Age of Big Data by Juncheng Guo on Scribd

 Identifying Market Niches in the Age of Big Data Q1: Describe the kinds of data being analysed by the companies in this case. Answer:  E-Book Data about purchases of e-book and the reading habits are being collected and potentially sold to the book publishers for their own analysis. The data normally include whether the book is being completed, if the pages are skimmed or skipped and normally which genres have the highest view and are most often finished. Airlines Airlines are collecting all kinds of passenger’s information to help them to build a comprehensive customer profiles for their own reviews. Cabin crews can as well use the data to identify the characteristics of the on-board passengers and so they could personalise the customer’s flying experiences and provide them with the best services. Automobile Company Automobile company is trying to collect the fuel economy data, mechanical failures and other safety and performance metrics by using the v...