Case Study 26
What does IT take to go Mobile Q1: What management, organization, and technology issues need to be addressed when building mobile applications? Management: With no doubt, we cannot just port a Web site or desktop application to a smartphone or tablet. It is a different systems development process. Managers need to understand and support the idea that each Web site or process requires a different set of processes. It may sound more expensive to develop apps and Web sites that way, but in the long run it will pay off with greater customer satisfaction. Organization: A mobile strategy involves more than selecting mobile devices, operating systems, and applications. It also involves changes to business processes, changing the way people work and the way a firm interacts with its customers. Technology: Developing mobile apps or a mobile Web site has some special challenges. The user experience on a mobile device is fundamentally different from that on a PC. The...