Case Study 10

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The greening of data center


Q1: What business and social problems does data center power consumption cause?

Business problems:

Businesses have to pay for the power their servers needed and then they need to pay again to keep the servers cool and stay operational. It is one of the source of their cost for the business. Cooling the server requires roughly about the same number of kilowatts of energy that required to run the server.

Social problems:

Excessive power consumption uses a vast amount of electricity that must be generated through hydroelectric plants or coal-fired power plants. Coal-fired power plants generate huge amounts of carbon dioxide into the atmosphere which some scientists and politicians claim is a major cause of global warming.

Q2: What solutions are available for these problems? Are they management, organizational, or technology solutions? Explain your answer.

A few solutions for cutting the power consumption discussed in the case study are a good beginning.

Management:

Companies should first educate the employees on the “green” mind set. Employees should understand and abiding by policies in which they should turn their PCs off when it is not in use. It might not bring huge effect in the short term but it helps in the cost and energy saving for long term if they practise it continuously.

Organizational:Companies can build data centers that take advantage of hydroelectric power generation rather than coal-fired power plants. Companies should also practise and support the renewable energy projects no matter in terms of money or energy and to spread the knowledge on what is the issue caused by excessive used of power consumption and how to reduce power consumption.

Technology:Perhaps the most environment-friendly solutions are those that control the hardware and software, thereby controlling the problem at its source. Virtualization holds great promise as a way to reduce power requirements by reducing the number of servers required to run applications.

Q3: What are the business benefits and costs of these solutions?

Even though it may cost the business up-front money to install hardware and software that help to reduce power requirements, but it will save a business a lot of money in the long run by reducing the amount it pays for electricity to run the equipment and cooling it at the same time. As well, businesses that reduce their power needs help the environment to stay healthy to everyone and can promote themselves as environment-friendly and it helps to build up good reputation for the company.

Q4: Should all firms move toward green computing? Why or why not?

I think that all firms should put some efforts in promoting green computing and reduce their power requirements as it helps to develop a healthy environment where all of us need to survive in this environment. It might be costly when we first started to practice it but it will definitely bring benefits in the long run, for instances, cutting down a lot of costs for the company and it reduced impacts on environmental and human health effectively where all of this are priceless. All businesses have the responsibility to help to minimize the energy consumption by educating the consumers on efficient ways to keep power usage low as it will bring benefits in the future. 

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